20+ years of crafting clear, creative content for diverse audiences across digital, print, and broadcast, ensuring branding, messaging, and visual content are aligned.

Managing content calendars for marketing and communication materials, making use of Asana, Monday, Google Workspace, Clockify, and other project management tools to keep projects organized.

Utilizing various technology platforms, including Adobe Creative Suite, Microsoft Office, video and photography equipment, and Canva to advance communication goals.

Leading communications development that embraced the model that representation matters, which contributed to the Honors College earning the unit award for Excellent Progress Toward Diversity Collaboration.

Coaching team members and interns, fostering professional development, and ensuring the creation of high-quality content.

Advising clients and staff on communications best practices to help implement marketing and communication strategies.

Working with in-house teams and outside vendors to produce high-quality work on time.

Launching successful social media strategies that increased engagement, with notable organic growth in the Honors College’s YouTube views by 25,000 and Facebook followers by 2,000.

Redesigned websites for multiple organizations, ensuring user-friendly frameworks and timely updates.

Producing engaging podcasts and utilizing digital tools for high-quality photo and video content. Editing media using Adobe Audition, Photoshop, and Premiere Pro to enhance storytelling.

Capable of managing strategy and crafting e-mail marketing materials that regularly performed above industry standards. Familiarity with Mailchimp and Graduway.

Crafting compelling narratives for diverse audiences and ensuring accuracy through meticulous copyediting.

Drafting core messages, talking points, speeches, and other communication materials to ensure clear and consistent messaging for leaders in K-12 and higher education, public health, clean energy/climate, political/democracy, business, and trade associations.

Familiarity with AP Stylebook and Chicago Manual of Style

Leading a research-based re-branding campaign and hosting experiential events across several U.S. cities for the Honors College’s 60th Anniversary, which facilitated raising nearly $13 million in donations.

Developing marketing materials and managing communications for dozens of public events.

Managing the Honors College’s faculty talk series, Sharper Focus/Wider Lens, which grew attendance and exposure to faculty research and teaching foci and reached new audiences via live streaming and podcasts.

Drafting landing pages and social media content for Giving Tuesday campaigns, along with annual giving solicitation letters.escription

Leading press conferences and editorial board visits (virtual, in-person, and hybrid).

Maintaining positive working relationships with journalists across digital, print, and broadcast outlets at the local, state, and regional levels.

Proactively developing media pitches and providing rapid response for clients.

Developing press releases, media advisories, talking points, and opinion content.

Securing millions of dollars in earned media coverage for clients tracked with Meltwater and Muck Rack.

Managing media relations for Rhodes Scholar recipients and other awardees, along with the nationally-ranked Debate Team.

Providing media and message training to prepare clients for public speaking engagements.

Leading media communications for clients in crisis.

Interviewing and working with experts to deepen understanding of complex policy initiatives to translate into daily stories as a journalist and clear, consistent communication materials as a public relations strategist.

Collaborating with research firms to create effective, poll-tested messaging and communication materials for various clients.

Managing media relations and a Speakers Bureau for two statewide ballot initiatives and leading strategic communications for a coalition of over 60 organizations, culminating in the passage of a landmark 100% state clean energy standard. Providing strategy development and crafting messaging to build coalitions and drive results-oriented campaigns.

Experience working with 501(c)3 and 501(c)4 organizations.